Razorpay Startup Story Business Marketing & Strategy

Razorpay Startup Story Business Marketing & Strategy

When smartphones and the net took the sector via surprise, it opened multiple opportunities for extraordinary sectors to pioneer the evolution of a extra current world. One of these sectors changed into the online payment industry. In the equal field, with the imaginative and prescient to revolutionize the online charge mechanisms by using offering transparent and developer-friendly APIs with hassle-loose user integration, Razorpay became launched by means of Shashank Kumar and Harshil Mathur within the 12 months 2014.

Razorpay is an internet price solution in India allowing corporations to accept, system and disburse payments with its product suite. It offers these business entities to get right of entry to all the current fee modes like credit and debit cards, net banking, UPI and famous wallets inside the country particularly JioMoney, Mobikwik, Airtel Money, FreeCharge, Ola Money and PayZapp. Razorpay online charge answers may be integrated by way of both internet and cell applications.
As mentioned earlier, Razorpay allows online payments via presenting developer-pleasant APIs and an powerful integration method. Razorpay additionally offers a complete dashboard to manage bills, in addition to other plugins and integration suites for all principal backend technology and e-commerce platforms. In September 2017, Razorpay launched four products – Route, Smart Collect, Subscriptions, and Invoices, which allow groups to control multiple components of cash movement including series, reconciliation, and disbursal.

Company NameRazorpay
FoundersShashank Kumar,Harshil Mathur


How did it start?

This startup concept originated whilst the co-founders were operating on the crowdfunding portal and within the method got here to realise how muddled the online charge mechanism turned into in India. Following this, they changed tracks to paintings on this problem. “We found out that most online fee gateway solutions were extraordinarily bulky to get started on, specially for start-ups and small- and medium-sized enterprises. When we contacted some payment gateway companies, we were requested for our beyond operational records, presence of physical offices, protection deposits, and very high set-up prices. Online evaluations of most payment gateways in India showed similar horrific experiences,” Said Mathur.

This, in turn, brought on them to construct a start-up-friendly online charge gateway which was clean to integrate and use. After accomplishing some market surveys in the preliminary stages to verify the feasibility of the idea and then collecting a nice reaction from capability customers, the co-founders determined on starting to work full-time at the Razorpay concept.

Business Model and Revenue Model

Razorpay charges zero.25 to zero.5 percent fees on each subscription series transaction made via their gateway. However, the Razorpay 2.zero product suite contributes about 30% of Razorpay’s total sales generation. This online charge portal is now looking to growth its average product adoption from one to .

Funding and Investors

In June 2019, Razorpay raised its Series C funding worth $75 million in the shape of fairness financing. This investment spherical became led by a economic technology-targeted funding organization Ribbit Capital. This fairness financing round became also co-led via Sequoia Capital.

In January 2018, Razorpay raised Series B investment of $20 million led through its current investors namely Tiger Global and Y Combinator, together with participation from Matrix Partners.
In July 2016, MasterCard is assumed to have made an undisclosed investment in this online charge portal.
In 2015, Razorpay had raised its Series A funding worth $9 million which was once more led by way of Tiger Global and participation from Matrix Partners. And for the duration of the equal time, it had additionally secured a seed investment worth $2.5 million from 33 huge names inside the investor circle specifically Combinator, Kunal Bahl & Rohit Bansal, Punit Soni, Amit Gupta & Naveen Tewari, Kunal Shah & Sandeep Tandon.

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