Wayfair, a home furnishings and decor merchant, has a truly innovative Instagram strategy. Let’s just say its photos aren’t just photos.
Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting the curtain on the business to show off the employees and events that make the organization what it is. For Wayfair, however, Instagram isn’t just a culture play — it’s a purchase page.
Mastercard bases its brand on the stories and adventures that cardholders go on. But what good is a travel-based brand without a travel-based digital marketing campaign to go with it?
Priceless Cities, Mastercard’s travel blog, gives readers a travel resource to go along with the credit cards that help pay for these readers’ destinations. It’s a pretty good idea, as it allows the company to better align itself not just with the things its customers buy, but with the places its customers go
LinkedIn Sponsored Content
ETF Securities is a small, asset management service based in Australia catering to wealth managers and investors in Europe. Because the service they provide is so complex, the company found where its customers hung out the most — LinkedIn — and sponsored paid content on this platform that drives more interest in investments and helps customers make smarter financial decisions.