Truepush Startup Story Business Marketing & Strategy

Truepush Startup Story Business Marketing & Strategy

Every product has a set of boom parameters that define its subsequent journey. There are lots of strategies worried not only in bringing out the product to market but additionally making it stand stronger and worth it day-by using-day for the customers it serves. Truepush was launched in early 2019, and today at this time i.E., after nearly a yr and a half, it has accomplished milestones in such a quick span.

Truepush is a loose platform for push notifications, and the product’s functionality has garnered the accept as true with of 15,000 Developers and Marketeers globally. The brands include SMEs to famend companies, coming forward to leverage the benefits of the Truepush tool having a big selection of features, and experiment with the tool.

This push notification tool is now included with severa web sites every day, which in turn will increase the internet no. Of notifications that Truepush sends on a daily basis. Websites having traffic of extra than millions (at the side of newly built websites having less visitors) are the usage of it very effectively, for their website purchaser engagement, and making this device essential for engaging day by day website visitors.

The product’s functionality with rich features like RSS-to-push, Triggers, Audience Segmentation, Project Duplication, Batching feature, along side the extremely good customer support has paved the manner towards the overall success of the Truepush.

To send the first billion notifications, Truepush took 337 days, and thereafter the exponential decline in the no. Of days it took to reach the subsequent billion-after-billion notification is an achievement itself as visible in the beneath stats.
Truepush notification engine is now able to sending a billion notifications on a every day basis.

A right surge within the Alexa ranking

The Alexa ranking of truepush is now close to a thousand within the India category, wherein it started from five digits whilst the product was released. Also, the global rank has come down from 6 digits parent to 11,508, that’s quite extraordinary as there are a plethora of comparable structures triumphing within the marketplace with a wider reach among the audience.

Awards and Achievements in a brief span

It’s been a yearr and a half, being a tough entrant inside the push notification industry world-wide, Truepush has already earned “High Performer- Spring 2020” through G2. It has emerge as India’s 7th maximum popular Push Notification platform, consistent with BuiltWith, and provided the fastest-developing software program in push notification via SaaS worthy.

The customers consists of Media giants like Eenadu, Andhra Jyoti, The Hans India, together with India’s renowned ed-tech companies- AglaSem, GetMyUni, and India’s leading & maximum popular online coupons space- GrabOn. The global influence of Truepush has also reached France leading sports internet site- sports activities.Fr, Italy’s certainly one of the pinnacle information structures- Wall Street Italia Inc., Portugal media platform- OImparcial and a NASDAQ organization- RCI Hospitality Holdings Inc.

With a big no. Of clients, comes the responsibility of their retention in tough instances in addition to assisting them in every small to big question and requests as quickly as possible.

Customer engagement and retention is a important aspect of each product’s increase
We are always a consumer-first organization and trust that purchaser’s remarks and opinions remember the most in user retention as well as getting more users on board.

The regular engagement with our customers and brief issue/query resolving is helping us in retaining most of our big-ticket clients. The chat response time is stored to very minimum and we try to resolve issues as speedy we can. We additionally have WhatsApp organizations unique to every of our customers, in order that the troubles can be resolved in actual short time with an clean touch base point.

We are driving numerous activities in the surroundings for customer engagement. Well, that consists of interviews, testimonials, podcasts, etc. And these assets could be lined up on the Truepush weblog. Including the patron’s website link at the blog and mentioning the stakeholders throughout the social media handles have helped us create extra authenticity. Also, our customers are sharing the interview blogs, case studies and testimonials inside their network too. This therefore helped us to have a wider reach throughout the globe with precise appreciation.
Reaching out to every and every purchaser, by means of thanking them for the usage of our services, understanding their use instances and assisting them with the proper decision has helped us in getting the stunning critiques written on numerous e-discovery structures from our customers.

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